Marketing your product or Web site with article marketing can be a time consuming task. The truth is, though, that we all have the same amount of hours in a day as everyone else. That means that your time and your articles need to count as much as possible. It also means that your articles need to be read by as many people as possible.
While writing articles is a great way to market your Web site, if you have been reading my posts here, then you know that I strongly believe in getting my articles to do a double duty. I expect my articles in my article marketing campaigns to build links for me and to bring visitors. I do not intend to sacrifice one for the other - and here are some ways you can get your articles read and have the traffic to follow.
1. Create A Title That Demands Reading
This is not hard to do, but it will take some effort to get it right. Look over other articles and be conscious of which titles you want to read - and why. Give your titles some serious thought, and avoid simply slapping a few words up there that are related to your topic.
2. Get Your Reader’s Attention Immediately
People on the Internet want information and they want it fast and to the point. Any less than that and you have lost them after just a couple of sentences. Humor will help to keep them, however, and so will good writing and writing from the heart. In the first few words of your article, however, you need to grab their attention and work to hold it until the end of the article. When it does that, one of two things will happen:
- They will look for more articles by you if it is at an article distribution Web site
- They will follow your links to your Web site.
3. Say Something Worth Reading
If you put fluff out there, you will not get people to your Web site. If all they can expect is fluff - why should they bother? This is one of my beefs against simply writing lite stuff for the search engines. Good article marketing is viral and fluff won’t cut it.
If you are selling information - then your articles should show that you have some information worth getting. Otherwise, if I find a fluff article out there written by you, I will have a hard time believing you have information I really want to pay for.
4. Promise More
When your article has something to say, then I can believe that there is more to be said than what could be included in one article. If the article offers solid content and is well-written, then I (and most other people) will read your Bio and promotional clip and follow your links. We’d be glad to do it, too.
5. Build A Reputation
Here is a real serious downside to fluff articles. I notice myself doing this and - if you are honest - I think you do it, too. As I look for serious information and read articles on various subjects, I notice the author’s name. Pay attention to what I am saying here.
When I see fluff, I am less likely to read something by that same author again. After all, that fluff article tells me he or she either does not think their readers are worth giving real information to, or they just don’t have real information to give - they are not an expert. You are building your own reputation (brand) with each article you put out there. You might get higher rankings from search engines, but what of your reputation?
Article marketing is more than just getting articles out there in cyberspace. Your reputation (brand) is also at stake. Build right, then, and build solid with each article you write (or that you have somebody write for you).
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